Monthly Invoice
$35,322
Total Benefit Generated
$1,013,818
Effective Rate
3.5%
Savings vs. Agency (15%)
$38,878
Invoice — December 2025
Outcome-based pricing| Engine | Description | Benefit Basis | Rate | Fee | Data Source |
|---|---|---|---|---|---|
Leak Detector | Waste Recovery Fee | $247,800 Total waste identified via 6-stage Waste Waterfall | 5% | $12,390 | Executive Bridge → Shapley Attribution |
Media Architect | ROAS Optimization Fee | $650,000 Incremental revenue from Hill curve optimization (ROAS 2.8x → 4.1x) | 3% | $19,500 | Executive Bridge → Revenue Reconciliation |
Campaign Ops | Performance Optimization Fee | $127,000 Media-driven sales delta from cross-channel reallocation & pacing fixes | 3% | $3,810 | Executive Bridge → Incrementality Testing |
| Total Invoice | $35,700 | ||||
Fee Breakdown by Engine
Plinth vs. Traditional Agency
52% less than traditional agency model — and you only pay for measurable outcomes.
ROI Waterfall
Net benefit: $989,100 after Plinth fee
Monthly Billing History (2025)
YTD Total: $384,100How Plinth Billing Works
1. Measure
Executive Bridge uses Shapley attribution (game theory) to calculate the true contribution of each channel and the real revenue impact — not platform-reported vanity metrics.
2. Calculate
Plinth charges 5% of waste identified by Leak Detector + 3% of incremental revenue generated by Media Architect and Campaign Ops. You only pay for measurable outcomes.
3. Invoice
Monthly invoice with full transparency. Every line item traces back to Executive Bridge data. No retainers, no % of spend, no hidden fees. If we don't generate value, you don't pay.