Active Campaigns
4
ROAS Alerts
2
Creative Fatigue
2
Zero Conversions
0
Media-Driven Delta
+$262,617
6 Rule-Based Optimization Checks
↑CPA Overshoot
AlertCPA exceeds target by >20%
Brand Awareness
B2B LinkedIn
↓ROAS Alert
AlertROAS below 2.0x threshold
Brand Awareness
B2B LinkedIn
⚡Pacing
WarningSpend pace >110% of planned
Brand Awareness
B2B LinkedIn
🔄Creative Fatigue
WarningFrequency >3x, CTR declining
Q1 Retarget
B2B LinkedIn
✓Zero Conversions
OKAd sets with 0 conversions >48h
All clear
↔Cross-Channel Realloc
ActionBudget reallocation opportunities
Brand Awareness → Product Launch
B2B LinkedIn → Summer Sale
Holiday Prep → Q1 Retarget
ROAS by Campaign
Threshold: 2.0xSpend Pacing: Actual vs. Planned
+3.2% over paceCross-Channel Reallocation Recommendations
Brand AwarenessProduct Launch
Low ROAS → High ROAS
$8,000
Recommended
B2B LinkedInSummer Sale
CPA overshoot → Strong performer
$5,000
Recommended
Holiday PrepQ1 Retarget
Underpacing → Needs budget
$12,000
Recommended
Total reallocation potential$25,000
Media-Driven Sales Delta
+$270,000 incremental revenue (Dec)Campaign Overview
| Campaign | Platform | Status | Budget | Spent | ROAS | CPA | Pacing | Fatigue |
|---|---|---|---|---|---|---|---|---|
| Summer Sale 2026 | Meta Ads | Active | $45,000 | $32,400 | 4.8x | $18.50 | 92% | 12% |
| Q1 Retarget | Google Ads | Active | $38,000 | $29,800 | 3.2x | $28.40 | 105% | 67% |
| Brand Awareness | TikTok Ads | Warning | $25,000 | $22,100 | 1.9x | $42.30 | 118% | 45% |
| Product Launch | Meta Ads | Active | $60,000 | $41,200 | 5.1x | $15.80 | 88% | 8% |
| Holiday Prep | Amazon Ads | Paused | $30,000 | $8,400 | 2.4x | $35.00 | 45% | 3% |
| B2B LinkedIn | Warning | $15,000 | $13,200 | 1.4x | $55.00 | 132% | 78% |