Gross Spend
$4,902,964
→
Productive Spend
$4,046,717
Total Waste
$855,305
17.4%
Recovery Identified
$242,941
Waste Waterfall Analysis
Industry benchmark: 23% waste rate. You're at 17.4% — top quartile.Non-Working Costs
-$312,000
6.2% of gross
Agency fees: $180,000
Tech fees: $132,000
Supply Chain Leakage
-$198,000
4% of gross
DSP fees: $120,000
SSP fees: $78,000
Quality Waste
-$167,400
3.3% of gross
Ad fraud: $95,000
Non-viewable: $72,400
Audience Waste
-$112,000
2.2% of gross
Off-target: $75,000
Frequency waste: $37,000
Optimization Gaps
-$58,000
1.2% of gross
Poor pacing: $35,000
Stale creative: $23,000
Measurement Loss
-$25,000
0.5% of gross
Misattributed conversions