Media Architect

Total Budget

$498,532

Optimized ROAS

4.1x

Projected Revenue

$2,043,828

Revenue Delta

+$648,040

Hill Saturation Curves by Channel

Diminishing returns analysis
Meta Ads
Optimal: $120,000
$12K$54K$96K$144K$192K$240K$300K$0K$200K$400K$600K$800K
Current: $150,000
Optimal: $120,000
Google Ads
Optimal: $155,000
$16K$52K$88K$125K$166K$208K$260K$0K$200K$400K$600K$800K
Current: $130,000
Optimal: $155,000
TikTok Ads
Optimal: $95,000
$13K$35K$58K$80K$102K$128K$160K$0K$100K$200K$300K$400K
Current: $80,000
Optimal: $95,000
Amazon Ads
Optimal: $60,000
$14K$34K$53K$73K$92K$112K$140K$0K$85K$170K$255K$340K
Current: $70,000
Optimal: $60,000
DV360
Optimal: $45,000
$10K$24K$38K$52K$66K$80K$100K$0K$60K$120K$180K$240K
Current: $50,000
Optimal: $45,000
LinkedIn
Optimal: $25,000
$2K$6K$11K$17K$22K$28K$34K$40K$0K$25K$50K$75K$100K
Current: $20,000
Optimal: $25,000

Budget Allocation: Current vs. Optimized

Meta AdsGoogle AdsTikTok AdsAmazon AdsDV360LinkedIn$0K$40K$80K$120K$160K
Current allocation
Optimized allocation

Optimized Mix

Meta Ads
Google Ads
TikTok Ads
Amazon Ads
DV360
LinkedIn

ROAS Trend: Before vs. After Plinth

+46% ROAS improvement
JulAugSepOctNovDec0x2x5xIndustry avg

MMM Scenario Planning

Conservative

Low Risk

Total Budget

$420,000

Expected ROAS

3.2x

Expected Revenue

$1.34M

Recommended

Balanced

Medium Risk

Total Budget

$500,000

Expected ROAS

4.1x

Expected Revenue

$2.05M

Aggressive

High Risk

Total Budget

$620,000

Expected ROAS

3.7x

Expected Revenue

$2.29M

Performance vs. Industry Benchmarks

ROAS

4.1x

Industry avg2.8x
Top quartile3.5x
Top Quartile

CPA

$24.5

Industry avg$38.2
Top quartile$29
Top Quartile

CTR

2.8%

Industry avg1.9%
Top quartile2.4%
Top Quartile

CPM

$8.4

Industry avg$12.5
Top quartile$9.8
Top Quartile